By far the most efficient approach to deal with your leads is always to use a process that automatically brands you, supplies worth to your prospects, follows up with them, and sorts out the uninterested people.
You may have the best product in the world but it is worthless until it is known to people. Doing business isn’t a piece of cake that one thought of and just did it. It requires a lot of hard and smart work. In fact, it requires a whole team to make it a success.
So if you can’t win with the best product and service then what else is required? The answer is leads.
Generating more leads is a direct indicator of having more business opportunities. Even if you have an average product but you are able to generate a higher number of leads then it’s a win-win for you.
More lead means more revenue and more revenue means a greater profit. Therefore, as a business owner, you need to focus more on finding smarter ways to generate leads.
Once leads start pouring in your bucket you will get more sales opportunities, customers, revenues, profit, and more success.
So let me unveil some authentic ways through which you can produce more leads for your business.
Create direct engagement with leads
Most of the people think that developing FAQs is the most effective way to engage with leads but actually it is not. Channels such as live chat, forum, 24 hour telephone answering service and help centres could be the best ways to create direct engagements with leads. Because such platforms offer 24-hours customer service and ensure that every customer query is handled properly.
More you will engage with customers, more positive word-of-mouth you will receive and hence, ample of leads you will generate.
Balance both the forms of marketing
This is an era where outbound marketing is receiving less attention. However, according to some stats, outbound marketing is found to be more effective than inbound marketing. But this doesn’t mean you should completely ignore the latter. Both marketing strategies are valuable and unique and hence, should be given an equal attention.
Many lead generation companies UK who are successfully getting a number of leads through their funnel are observed to utilize both the process in a balanced form.
Make your marketing campaigns device friendly
Today, a majority of the population across the globe is using smartphones. Whether it’s checking email, browsing websites, watching FIFA world cup or favourite movies, shopping etc. the public is using smartphones and tabs to do all such activities. Therefore, you must ensure that your website or marketing campaign is designed such that it is compatible with every device and can be accessed anywhere.
Hence, when you make it easy for customers to reach you get more engaged customers and you are able to generate more leads.
Create quality and informative content
Good writing is supposed to evoke sensation in the reader. Not the fact that it is raining, but the feeling of being rained upon.
---- E. L. Doctorow
It’s an undeniable fact that contents are the great source of the web traffic. A good content drives an unpredictable amount of traffic to your website and hence, helps you generate a plethora of leads. But there’s one more fact ; only an informative and quality content is able to create an impact on reader’s mind.
Therefore, one must ensure that the content produced includes the required info on what it is about or if it’s well formatted and shouldn’t contain any grammatical or punctuation error.
Employ marketing automation
Marketing automation has eased up the life of industry professionals and so you should also use it if you haven’t utilized it yet. Basically, marketing automation refers to the software that automates the lead generation and many of the businesses’ repetitive tasks such as emails, follow-ups, social media, segmentation etc. It’s been more than a decade since marketing automation came into existence and has now covered various marketing platform.
Marketing automation apps like Drip, ConvertKit, Infusionsoft etc. can be used to collect customers’ info and generate leads.
Use social media platforms to find leads
Social media isn’t just a place for making friends and having fun but it has many interesting and beneficial things to offer you. It’s a great platform where you can find most of your potential leads. Channels such as LinkedIn, Facebook, Twitter, Snapchat etc. provide you with opportunities to get connected to people in the same domain and network. If you want you can also collect their contact information and interests which can be utilized later in acquiring leads.
Therefore, if you haven’t established your presence on social media yet then don’t wait any more. Create your business’ profile on various channels and start generating leads.
Start guest blogging
If you aren’t putting out relevant content in relevant places- You don’t exist.
----- Gary Vaynerchuk
One of the most important aspects of guest blogging is that it increases the traffic on your website. Whenever you write a guest blog, ensure that you ask the website owner for a link in exchange for your own website. This link is extremely helping in sending quality traffic to your website. And when you get more traffic you generate more leads.
Hence, start guest blogging and if possible do allow others as well to guest blog on your website as it will increase your brand awareness.
Apart from the above-mentioned tactics, there are many other ways that most of the lead generation companies UK utilize to generate more leads for their business. Some of them include commenting on others’ blogs, answering questions on Quora, email marketing, creating and sharing videos on YouTube and more.