‘‘Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.’’
- Jack Ma
Hard work and patience are the two major factors that can help to get the desired results. Telemarketing obviously helps in increasing the sales of the products or services.
But to get the better results via telemarketing, it is paramount to have all the necessary resources such as adept telesales agents, state-of-the-art technology, etc. However, having such resources under one roof is difficult. That’s the main reason why most of the business owners make contact with UK telemarketing companies.
Over the years, getting the desired results via telemarketing has become an arduous task. It is so because potential customers don’t stay on the call for some couple of minutes. But it doesn’t mean that telemarketing is losing its importance.
Are you a telemarketer? Do you want to convince a myriad of potential customers? Take a gander at the following phenomenal tips that will make your life easier:
1. Keep the introduction part short & sweet
To impress prospects at the start of the conversation, telemarketers are instructed to introduce themselves. From the business’s perspective, it seems fine. But the problem of call hang-ups come out when telemarketers stretch the introduction part.
The primary reason behind that is potential customers often don’t have any interest in knowing telemarketers because the former just want to know why they got a call.
So, it is paramount for telesales agents to give a small introduction. After that, start the promotion of products or services. This will surely help to have a meaningful dialogue with potential customers.
Here are a few tips for telesales agents to have an effective conversation with prospects:
- Always use confident and personal tone.
- Try to involve potential customers into the conversation because one-way communication never brings the desired results.
- Put the full focus on listening to prospect’s questions as this will help to establish the bond of trust.
2. Don’t depend on scripts
For the sake of desired results, telemarketing and lead generation companies UK provide scripts to agents. With the time, the prominence of telemarketing script has increased because it helps telesales agents to maintain the flow of conversation. Furthermore, telemarketers can easily handle the prospect’s complicated questions by using scripts.
Well, everything in this world has some pros and cons. So, how can we believe it that telemarketing script doesn’t have any disadvantage? The most cited negative consequence of telesales script is it makes telemarketers sound stilted during the interaction with potential customers, which, in turn, leads to poor results.
Therefore, it is vital for agents to understand that scripts are given to prevent blunders that can ruin the effectiveness of telemarketing call.
All in all, telemarketers shouldn’t depend on scripts to get better results.
3. Respect TCPA policies
From the business’s viewpoint, it is highly appreciated that telemarketers want to lay their hands on better results. But it doesn’t mean that they can disobey the rules and regulations.
Owing to the intention to meet the targets, sometimes telemarketers place a call on the DNC (Do Not Call) registered numbers, which, in turn, leads to a violation of TCPA policies.
Breaching TCPA (Telephone Consumer Protection Act) policies simply means giving an invitation to legal issues that can result in mammoth financial loss and ruin the business’s reputation.
As per the TCPA, telemarketing companies cannot make a contact with those people who aren’t willing to answer sales related calls. Apart from that, making a call on DNC registered numbers is the wastage of time and resources because you will never get a chance to speak for more than 10 seconds.
In a nutshell, telemarketers should respect TCPA policies and take the help of an automatic dialler system to make contact with right potential customers. This will not only keep the hassle of legal issues at bay but also increase the sales conversion rate for sure.
4. Have a resilient attitude
As far as telemarketing is concerned, you cannot get the desired results every time. This is so because there is a high possibility that prospects may not show interest in buying the advertised products or services.
Therefore, it is very crucial for telemarketers to never let their morale go down when potential customers give a negative response. In addition, telesales agents shouldn’t get indulged in an argument because it isn’t going to increase the sales of products or services either.
So, it is imperative for telemarketers to have a resilient attitude. Telemarketing companies should also give training in such a way that helps agents in dealing with negative responses.