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UK Call Centre Services

Call Centre Services: An Overview

Famed American journalist and three time Pulitzer award winner, author Thomas Friedman in his 2005 award winning book, “The World Is Flat: A Brief History of the Twenty-First Century” provided a detailed account of how technology in the modern age had disrupted erstwhile operating models of organizations globally. In this book, Friedman listed 10 key drivers – “flatteners”- that changed the way businesses operated globally in current times. Outsourcing and offshoring of services by businesses were listed amongst these 10 key drivers that helped businesses to remain agile in an increasingly competitive global marketplace where technology had blurred earlier notions of markets and geographies.

Call Centre Services are an important subset of the outsourcing and offshoring industry. In the past two decades organizations globally have reduced their operational costs and increased their profitability by outsourcing their non-core labour intensive tasks to low cost off-shore destinations like India, Philippines and Eastern European countries. These countries offered the advantage of trained human resources at half the costs compared to western economies without compromising on the quality of services. By partnering a call centre services provider in these countries, businesses were able to reduce their capital and operational expenses with ready to access call centre service infrastructure and human resources on a services or pay-as-you-use model.

The success of the international call centre industry can be attributed to continuous advancements in the field of telecommunications and technology. The offshoring and outsourcing model has not just benefitted leading global brands but also small and medium enterprises. Today, the global outsourcing industry is worth more than a trillion US dollars and continues to grow at a rapid pace.

Call Centres in UK

call centre service provider in UK
Call Centres in UK

According to a 2015 report by IBISWorld, the size of the UK call centre industry was estimated at USD 2 billion with an annual growth rate of 1.2%. Contact Babel that publishes an annual industry report put the number of operating call centres in UK during this period at 5840 units. These call centre UK services providers collectively employed more than 734,000 people and operated in 15 industry verticals. Amongst these industry verticals, finance was the highest employer employing more than 212,000 agents followed by retail & distribution, public services, IT, communications and utilities respectively.

Not many people are aware of the fact that the United Kingdom is historically considered as the birthplace of the call centre industry. It is here that the first b2b call centre was formally inaugurated by the Birmingham Press and Mail in the year 1965. This in-house call centre in UK successfully operated a primitive version of a modern day call centre using the most advanced technology of the time which was popularly known as Private Automatic Branch Exchange (PABX). PABX made it possible for businesses to manage multiple calls by bifurcating the calls to multiple extensions with the help of a human operator.

For close to a decade, PABX remained the most widely used technology by call centres in UK to manage their incoming calls. This was disrupted with the launch of Automatic Call Distributor (ACD) a new telecommunication technology developed by leading industrial automation company Rockwell in the year 1973. ACD was a computer operated technology that automated the process of call distribution thereby removing the need for a human operator. International call centres today use an upgraded version of this technology.

Go4customer UK Call Centre Services

We are a pioneer of the UK call centre industry. Established in the year 2001, we have partnered more than 70 mid-sized businesses and several entrepreneurs in the United Kingdom to streamline their business operations and increase profitability with our best-in-class call centre services. Our 24 hour call centre services ensure that your business is accessible round the clock to your valued customers ensuring high customer satisfaction rates that translates into increased business from your clients. Our call centre UK services have been used by clients across multiple industries.

Go4customer Industry Expertise

We possess an enviable track record of successful client partnerships and possess deep expertise in the following key industry verticals:

  • insurance call centre services in UK
  • information technology call centre services in UK
    Information Technology
  • IT enabled call centre services
    IT Enabled services
  • call centre services for software products in UK
    Software products
  • call centre services for IT hardware in UK
    IT Hardware
  • call centre services for travel in UK
  • utilities call centre services in UK
  • retail call centre services in UK
  • call centre services for media and entertainment in UK
    Media and entertainment
  • consumer goods call centre services in UK
    consumer Goods
  • banking call centre services in UK
  • call centre services for healthcare in UK
    Health Care
  • call centre services for education in UK
  • medical outsourced call centre services in UK

Benefits of Go4customer UK call centre services

  • Usage of Cloud Telephony and other latest technology tools and software
  • Reduced operational expenses
  • Zero capital infrastructure expenditure
  • Enhanced Data Security
  • Deep Domain Expertise across multiple industry verticals
  • Customized partnership models
  • Affordable and competitive pricing

Our Clients

  • One97 logo
  • Reckitt Benckiser Logo
  • AVIVA Logo
  • facebook logo
  • mobiliti world logo
  • TATA logo
  • Edelweiss Logo
  • unicef logo

Case Studies

Call Centre Services

Inbound Outbound Call Centre Services in UK


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  • Testimonial TopGo4customer helped us increase our topline numbers with an effective outbound telemarketing program. Their highly motivated team with a focused strategy helped us achieve our sales and revenue targets with ease. We highly recommend their servicesTestimonial Bottom

    George Simpson
  • Testimonial TopIt was a pleasure working with Go4customer. Their customer survey service helped us gain insight of customers’ expectations and preferences. Really appreciate the work done.Testimonial Bottom

    Timothy S. Williams
  • Testimonial TopGo4customer has done what no other telemarketing service provider has ever done. It has helped us build our brand image and propelled our sales. Thank you team for making us emerge as conqueror.Testimonial Bottom

    Karl Zimmerman
  • Testimonial TopTill the time we outsourced our toll free services to Go4customers, we never imagined how positively it could help us acquire new clients and help our business grow. Thank you, team for making our business a huge success. Testimonial Bottom

    Brandon Cook Jr.
  • Testimonial TopAfter availing Go4customer’s 24*7 order taking service, we saw a steep surge in our sales. Their pro-active executives seized every single opportunity of sale. Thanks to this efficient team, our sales has increased manifold.Testimonial Bottom

    Trish Bryant