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Telemarketing is used as a strategic tool by organizations to increase awareness about their products and services. It is considered as a cost effective marketing approach that generates substantial sales leads for businesses. A result-driven telemarketing campaign involves comprehensive market research, consumer insights, telemarketing acumen and scientific database cleansing techniques. Interestingly, most businesses do not possess a distinct level of proficiency in all these areas and as such prefer acquiring telemarketing call centre services from a third party call centre to achieve their intended business objectives.
Go4customer provides B2B telemarketing call centre services to clients across multiple industries in UK . Our result-oriented telemarketing services can help you generate quality leads, grow sales and increase your revenues significantly.We have proven expertise in delivering proficient telemarketing services that cater to the unique needs of businesses across both B2C and B2B segments. In the past, several global clients have benefitted by acquiring our best-in-class B2B telemarketing services. Be it launching a new product or conducting market research for one of your services –our comprehensive range of B2B telemarketing services in UK can help you address both and achieve the intended objectives for your business.
Telemarketing involves human interaction (HI), and we cannot underestimate its significance to launch result-oriented marketing campaigns in the United Kingdom. More than 65% of B2B purchases in the UK have some form of HI, and almost 60% of marketing managers state that telemarketing is “very effective” approach to nurture proficient leads. Reports also confirm that for every British pound spent by B2B and B2C telemarketing transactions in the UK in 2014, the delivered ROI was 11 British pounds.
We help businesses incorporate and implement an effective telemarketing campaign. To ensure the same, we follow a distinct telemarketing cycle, which comprises of the following steps that ensure high returns on client investments
Step 1: Develop a deep understanding of client specifications and requirements.
Step 2: Conduct market intelligence of client products and services
Step 3: Identify brand awareness of client products and services
Step 4: Identify sales specific and revenue-driven objectives.
Step 5: Identify target customers and markets
Step 6: Prepare list of prospects or cleanse existing databases
Step 7: Set short-term goals and long-terms strategic sales targets
Step 8: Incorporate sales strategies and call handling scripts
Step 9: Provide comprehensive, process-specific training sessions to call agents
Step 10: Employ efficient telemarketing tools like IVR and call recording
Step 11: Go live. Identify gaps and Improve scripts based on process performance
Step 12: Prepare timely reports and feedback for clients
Telemarketing helpsorganizations penetrate deeper into their target audiences. It also helps them build a strong brand image and enhanced brand awareness
Telemarketing services involve direct conversations with customers. As such it provides deep insights about consumer behavior, needs, expectations, choices, and preferences.
Outbound telemarketing calls help businesses to develop enduring, personal bonds with their target audiences. It leads to higher customer satisfaction which can lead to renewed business from clients.
Hiring experienced telemarketing professionals, training agents, setting up the necessary physical infrastructure, and running an efficient telemarketing process involves significant investments terms of time and money. Whereas,outsourcing involves no initial upfront costs and provides businesses access to state-of-the-art call centre infrastructure and trained resources at a fraction of the cost. Outsourced telemarketing services also helporganizations to focus on their core business. Considering these benefits, most businesses prefer to outsource their telemarketing processes to specialized third party telemarketing call centres.
If you are looking for B2C or B2B telemarketing call centre services, please connect with us now.
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