What is Automatic Number Identification?

Popularly known as ANI, automatic number identification is a high-end attribute of a telecommunication network, which is also an integral facet of Wide Area Telephone Services (WATS). This system allows call centres to see the number of the user calling in, which helps agents to fetch customer details like a record, address, billing status, number, etc. Call centres actively utilize this feature to keep a check on fraudulent and nuisance activities. Most of the telemarketing organizations use ANI to raise the connection rates, increase callbacks, elevate agent’s performance, and trim the chance of any error.


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