Called with a synonym as Automatic Call Distributor, call by call routing is a tool that routes calls to prescribed agents! This diversification is done based on time of the day that customers’ generally call. Today this routing has become a part of Computer Telephony Integration System (CTI). This system adjusts routing rules, the best is with a cloud-based routing engine that adjusts without IT assistance at work. Call routing helps to optimize HR expenses, makes sure that calls are forwarded to the available agent, reduced revenue loss, helps boost conversion rates, and makes sure that customer-satisfaction is always the supreme with providing an agent 24X7 to answer queries.