Glossary

What is Cost Per Acquisition (CPA)?

The marketing metric that is deployed to measure the investment on attaining each paying customer via a channel or campaign. Its main function is to measure the success of marketing in a commercial setup.

Blogs

What is the difference between Call Centre and BPO?

<p style="text-align:justify">To run a business smoothly, it is significant to handle both its core and noncore functions properly. Doing so simultaneously, however, is....

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How Can Phone Answering Services Put Your Business In A Growing State?

<p style="text-align:justify"><span style="color:#000000">Nowadays, it is crucial for businesses to have a customer-centric approach bec....

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